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Laura Goodall

science communication for changemakers


Portrait of Laura Goodall: hazel eyes with shoulder length brown hair, slender face showing a full smile, wearing a teal dress and greenstone pendant.

Science is such a big part of society – from healthcare and AI apps to weather forecasts and tackling crime. But it can be really complicated and confusing, unless it is made clear and meaningful by a communications specialist like me.

I turn complex, jargon-riddled scientific research into accessible and relevant information that’s easy for any non-expert to understand and use.

For more than 20 years, I’ve enjoyed creating purposeful, memorable, human-centred and inclusive experiences that make it a pleasure to learn new knowledge.

I get a real buzz out of seeing everyday folks using what they’ve just learnt in ways that benefit us all. I’d love to help you achieve this with your research outputs too.

creative spotlight

Ageing Well: Ka Mua Ka Muri

This unique book, which I co-created with others in the GoodSense team, highlights the most research outputs from the Ageing Well National Science Challenge. We flipped the script to put our “invisible” older community members front and centre of these science stories – creating a memorable book that readers told us was a genuine page-turner, not just a research showcase.

Laura is an excellent communicator. We commissioned Laura to write a number of popular scientific articles to accompany our photofeature sets and they went on to become very popular with our publishing clients. Laura is also a super friendly and energetic person and a pleasure to work with.

Seymour Yang, Science Photo Library.
Cover of an article that reads "21st century machine shines light onto a fossil world"

If you’re keen to work together or have any questions, please drop me a line.